DIGITAL
MARKETING
Digital Bytesize
Get started in all things digital marketing, social media and SEO with a bundle of accredited Level 2 qualifications.
As part of our Digital Bytesize course, this Digital Marketing pathway will provide you with an introduction to a career working in digital marketing, with a particular focus on Search Engine Optimisation (SEO), social media, email marketing, web design and digital technologies.
During this accredited online course, you’ll gain relevant and valuable digital marketing skills, as well as three accredited Level 2 qualifications to boost your employability.
We’ll also support you into relevant progression routes such as apprenticeships, bootcamps and employment after you’ve completed the course.
The course will be delivered in a virtual classroom, so you will need access to a laptop/computer with an internet connection to complete the course.
RECOGNISED QUALIFICATIONS
- Level 2 Certificate in Digital Marketing
- Level 2 Award in Digital & IT Skills
- Level 2 Award in Website Design & Development
COURSE CONTENT & KEY UNITS
As part of the Digital Marketing course, you’ll complete the following key units:
In this unit, you will explore the role of digital marketing in business and how digital promotion is achieved, produce a plan to promote a business through digital channels and how to use online presence to raise funds and cut costs.
You will explore the range of social media platforms in this unit and learn how to use these to engage an audience and also learn about the role of social media in building brand reputation.
In this unit, you will explore how email campaigns can help businesses reach and engage their audience and plan an email campaign. This will include the steps taken when planning and designing an email campaign, and understanding the role of data protection regulations when implementing email campaigns.
In this unit, you will explore and understand the principles and benefits of Search Engine Optimisation (SEO) for businesses.
You will explore the role of review in digital marketing in this unit, and how to review the effectiveness of digital marketing, including how to use outcomes of digital marketing effectiveness reviews.
This unit will focus on the basic principles of designing and developing a working website. You’ll be introduced to essential programming and coding techniques to successfully build your own website.
In this unit, you will learn how to use a range of digital technologies for different purposes, and understand how to register for digital services such as online shopping and banking, and manage online accounts safely and securely.
This unit will help you understand how to identify the right opportunity for your career and how that will contribute to your long-term goals. It will encourage you to make informed choices about the right type of opportunities for you.
ELIGIBILITY
- Age 19+
- Unemployed
- Good standard of Maths and English
- Good communication skills
- Committed and willing to learn
- Eligible to work within the UK
BENEFITS OF THE COURSE
- Gain three industry recognised Level 2 qualifications to boost your CV
- Learn new SEO, web design, social media, IT and digital skills
- Learn from industry experts
- Build your confidence
- Develop employability skills
- Support to progress into employment or further learning opportunities
SOME OF OUR OTHER FULLY FUNDED COURSES
- Social Media for E-Commerce (Level 3)
- Networking & Cybersecurity (Level 3)
- Principles of Management (Level 3)
- Creative Skills – Digital Bytesize (Level 1)
- Digital & IT Skills – Digital Bytesize (Level 2)
Back2Work Complete Training provide Pre-Employment Training throughout the UK.
Pre-Employment Training works great as both a recruitment service for employers and an employment service for those who are unemployed.
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Contact
0161 474 7603
info@b2wcompletetraining.com
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Manchester,
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